Wednesday 26 January 2011

Innovation Nation - Yay Team!

"We're determined to solve the world's biggest problems by putting our collective imaginations to work. Is it possible to change the world? We're doing it one idea at a time."


That's not an inspiring quote from President Obama's speech - it's the blurb from GE's webpage. You know, the GE multinatinional corporation whose CEO, Jeffrey Immelt, recently became the newest member of the White House economic team? Obama has openly embraced GE's mantra of "Imagination is Innovation" as his campaign kickoff theme, calling it "We Do Big Things." Kind of reminds me of the old GE TV commercial "We Bring Good Things to Life."


It was a great speech, pure Obama, and everyone is basking in the feel-good glow. In an email to his base this morning, he wrote: "The future is ours to win," (echoes of Doris Day's "Que Sera, Sera") and added a link asking supporters to sign up to volunteer. It looked a lot like the "change we can believe in" graphic, but replaced with the words "Win the Future". So...I guess it's Yes We Can, but in a distant land, far far away. It's all kind of Mystery Science Theater 3000-sounding. Syfy. The Twilight Zone. To Serve Man. We're "poised for progress," says he. Kind of like the pose those high divers strike at the Olympics, all hushed crazy-making anticipation, the long pause before the plunge. Poised, as in prelude. Very statuesque, camera-ready and theatrical.


"We must out-innovate the rest of the world." -- Barack Obama.


"Innovation = Imagination." -- GE.

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